Is Your Business Caught In A Pigeon Battle?

I was heading back home from breakfast yesterday when I saw two beefy city pigeons pecking the hell out of one another on the walkway before me. The battle was quick and ruthless. I pulled back at the *fwoop, fwoop* sounds as these two (pardon me) feather-loads battered each other with their wings and cut at one another's throats with their sharp pigeon bills. In the event that I were a little, pigeon-cherishing youngster I'm certain it would have made me cry.

As I watched these dim mottled heroes jump at one another for cycle 2, I pondered, would could it have been that might have caused such an awe-inspiring pigeon prize battle? An unwanted slice of rural artesian bread? The warm gestures of an especially attractive female pigeon? The miserable acknowledgment that these pigeons were, fail, pigeons, bound to live short and unimportant pigeon lives?

At the end of the day, there must be a valid justification that these pigeons were out of nowhere going for the throat. . .didn't there? Didn't there?

At long last the battle severed and the two pigeons (the dim one on the left and the . . .blunder . . .dim one on the right) sent off themselves back high up and settled onto the shade of the grocery store. I got the attention of one of them as he fluttered his direction up and what I saw there made sense of everything.
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*Since according to that pigeon I saw only straightforward, disappointed confusion.*

That pigeon had *no idea* why it had recently been in a battle. It had *no idea* what it had recently placed its life on the line for. Furthermore, it had *no idea* how it planned to ensure it at no point ever got into a circumstance like that in the future.

*Which is similar to how a great deal of organizations manage their marketing.*

They go hard racing into a market and peck at their rivals throats, battling to the passing north of a couple of pieces of business. Cash's spent. Blood is drawn and at the end of the day, all you have is two beat up and confounded pigeons battling to remain in business.

*Which in my mind, is somewhat dumb.*

In another article I composed that "Opposition is an old fantasy made up by elderly people men with old thoughts and no creative mind. There's work out there-enormous gobs of it-a lot to make us all fat and blissful and (on the off chance that we eat excessively) most likely somewhat drained."

Which I truly feel like reaches out to business overall. At the end of the day, sure, Coke and Pepsi do battle on the wireless transmissions consistently, burning through immense gobs of cash in a frantic battle for piece of the pie.

Yet, savvy business people, spry business people and effective business people who don't have million dollar promotion financial plans know that in the event that you need to *win* a pigeon battle, you must figure out how to try not to get into that pigeon battle in any case.

How?

By doing the not-really difficult work of situating your business, tracking down an expansive specialty to investigate and understanding that the following person down the electrical cable isn't a *threat* to your business, he's a potential accomplice who can assist you with getting your fill of all the day old bread you can eat.

(Furthermore, in the event that that is not an unusually extended representation, I don't have the foggiest idea what is.)

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